Building an innovation culture

8 key things to consider

Innovation should be a part of every organisation. That’s why we’ve developed this eBook with experts from our very own Innovation Lab.

In this book you’ll find eight guiding principles that will:

  • help you develop a structured approach to innovation
  • focus on the needs of your users
  • design great services

About the authors

Simon King portrait photo

Simon King

Simon is the head of user centred design at DWP Digital, and co-head of practice for product design. He also runs DWP Digital’s Innovation Lab.

Shruti Kohli portrait photo

Dr Shruti Kohli

Shruti is a lead data scientist in DWP Digital, and leads on innovation for DWP Digital’s Innovation Lab.