We would like to put small files (known as ‘cookies’) on your computer or other device to collect information about how you browse the site. We would also like to use cookies and similar technologies to see how our online advertising is working, such as checking which Facebook ads work best and whether people who click them use the site to find information or access our services.
We don’t use these technologies to identify you personally, and we won’t use non-essential cookies unless you give your permission first.
When you make a choice, we will store a small cookie to remember your choices. This means that if you return to the site, we’ll remember what you decided, and won’t ask you to choose again. This cookie doesn’t store any directly identifiable information about you.
We set the following cookies
| Cookie | Purpose | Expiry |
|---|---|---|
| wpgdprc-consent | To remember your cookies preferences | 1 year |
We use two main types of cookies – analytics and marketing.
Analytics
We use cookies from Google Analytics to measure how you use our website, including which pages you visit, which links you click on and where you came from when you visited us. These reports help us make sure that the site is easy to use and helpful. They also help us keep improving the site for you.
These cookies collect information in a way that doesn’t directly identify anyone. Check Google’s privacy page and Twitter’s privacy page to find out more.
You can change whether you agree to us using Analytics cookies at any time – manage your cookie settings.
We set the following Analytics cookies
| Cookie | Purpose | Expiry |
|---|---|---|
| _ga _gat_UA _gid |
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data |
Up to 2 years |
| collect | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | When session ends |
| personalization_id | This cookie is set by Twitter – The cookie allows the visitor to share content from the website onto their Twitter profile. | 2 years |
Marketing
We use information provided by advertising platform cookies and pixels to improve our advertising and our website. This data can tell us which specific ads you have clicked to reach the site and what actions you took when you visited – for example whether you followed the link to Check your State Pension online. This can help us improve our advertising by focusing on the most successful adverts. It can also help avoid showing ads that you’ve seen before.
Those third party platforms, including Google, Microsoft, Facebook, Twitter and Youtube, may use cookies or other similar technologies to collect or receive information from our website and elsewhere on the internet. They may use that data to help measure the effectiveness of adverts and target other ads based on your interests. Click the links to visit their privacy policies.
We set the following Marketing cookies
| Cookie | Purpose | Expiry |
|---|---|---|
| collect | This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels. | When session ends |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | When session ends |
| lang | Used by LinkedIn to remember the user’s selected language version of a webites | When session ends |
| bcookie | Used by the social networking service, LinkedIn , for tracking th use of embedded services. | 2 years |
| bscookie | Used by the social networking service, LinkedIn , for tracking th use of embedded services. | 2 years |
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | |
| lidc | Used by the social networking service, LinkedIn , for tracking th use of embedded services. | 1 day |
| UserMatchHistory | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 29 days |
Visiting other sites
We link to some GOV.UK services or other sites which can set additional cookies and have their own cookies policies. Most sites will allow you to change your own cookie settings.
Pixels
We use information provided by DoubleClick, AdWords, The Trade Desk, LinkedIn and Facebook pixels to improve our advertising and our website. This may help us improve advertising on what’s relevant to a user, to improve performance reporting, and to avoid showing ads the user has already seen.
We may use data from conversion cookies or the pixel to determine how many times people who click on our ads end up taking a positive action (like clicking on a link to a job) on our site.
Conversion cookies are not used by Google / Doubleclick for interest-based ad targeting and persist for a limited time only. All cookie data we receive from Google / Doubleclick for advertising and tracking is fully anonymous.
Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. Further information about Facebook’s Privacy Policy and Cookies is available online.